Food and beverages
A website in 2 languages for the first AVPN-certified Neapolitan pizzeria in Bulgaria
Pizzeria Spaccanapoli
More than twice the orders with slightly fewer visits after the redesign
Redesign of the online store of Epic Cheat, a boutique brand of handmade chocolates: a separate path for gifts, discounts in the cart and more social proof.
+27,7% net sales
About the project
Redesign of the online store of Epic Cheat, a boutique brand of handmade premium chocolates made with Italian chocolate.
Separate paths for buying for yourself and buying a gift, discounts that show in the cart, and more trust on the way to the order.
The challenge
A premium product that deserved a stronger store
Epic Cheat makes chocolates by hand with Italian chocolate and distinctive fillings, each one prepared the day before delivery. The store was already running, but it did not show the premium character of the product and made no distinction between people buying for themselves and those looking for a gift.
The brand had also built up trust: hundreds of reviews and influencer videos that did not reach the buyer clearly enough at the moment of decision.
The goal More commercial value from existing demand, without the brand losing its character
Our approach
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Step 1: Review analysis
From the reviews on the site we identified the two main groups of buyers: people buying for themselves and people buying a gift.
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Step 2: Wireframe and design system
A homepage structure built around the two groups and a new design system in Figma for the homepage, category and product pages, with animated visuals that show the playful spirit of the brand.
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Step 3: Ordering mechanics
A filter with compact buttons for finding a product quickly, quantity discounts and a 5% discount for card payment, visible in the cart in real time.
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Step 4: Content about freshness
Sections that explain how the chocolates are made and why they are prepared the day before delivery.
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Step 5: SEO content
An article on “Dubai chocolate”, a high-volume, low-competition search, with structured data (Article and FAQPage) and internal links to the products.
Key solutions
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Two paths: for a gift and for yourself
The two main cards on the homepage are “Buy as a gift” and “Find your favorite flavor”, aimed directly at the two groups of buyers.
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Discounts that show in the cart
10% off 2 pcs., 15% off 3 pcs. and 25% off 4+ pcs., with a progress bar and a floating bubble that update immediately when the cart changes.
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5% discount for card payment
The discount is applied directly in the cart, with a clear label at checkout and totals updated in real time.
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Reviews and videos as proof
A carousel of influencer videos and reviews that show which product each customer bought.
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Thermal packaging for summer
A seasonal fee for thermal packaging during the summer months, with exceptions for certain products and a clear explanation of why it is there.
Before and after
A walk through the site
The results
More orders from almost the same traffic
- paid orders
- +118,6%
- net sales
- +27,7%
- website visits
- −4,2%
- items sold
- +132,3%
How it was measured
Period: 122 days after the redesign (April 14 to August 13, 2026) compared with the same period in 2025
Source: WooCommerce for orders, items and sales (processing, on-hold, completed and refunded orders); GA4 for visits
Sales grow more slowly than orders because the average order value is lower (new, cheaper products and more small orders). In 2026, paid social ads become a significant channel, the thermal packaging extends the season, and July and August 2025 were weak months. That is why we do not attribute the growth to the redesign alone.
What the client says
“Our concern was whether the website would turn out the way we imagined. We loved absolutely everything. We got a fully functional website with a great design, and a precise, fair approach.”
Technology and what comes next
Technology and integrations
- WordPress
- WooCommerce
- Figma
- GA4
- Schema.org
What comes next
We continue with support and new features for the store.
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