No commitment · Every request is reviewed personally
“Our concern was whether the website would turn out the way we had imagined it. We loved absolutely everything. We got a fully functional website with a great design, and a precise and fair approach.”
+118.6% paid orders 122 days after the redesign
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“They were great young people whose results spoke more than words.”
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“They met and exceeded all our expectations.”
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The problem
An outdated look makes clients doubt you on their first visit. You lose trust before the first conversation, even when your work is excellent.
A complicated admin turns a simple text change into a developer task. Campaigns launch late, and the website falls out of date.
An outdated structure and technical issues push your website down in Google and keep it out of ChatGPT and other AI assistants. Fewer people find you every month, and competitors take your place.
Visitors can’t quickly find what they need and don’t see a clear next step. The traffic you worked for doesn’t turn into clients.
We redesign websites in a way that protects what you’ve built and improves results.
“They met and exceeded all our expectations.”
Two previous websites without a single inquiry. After the new website: more than 6× higher revenue, according to the client.
“They were great young people whose results spoke more than words.”
A redesign and migration of a manufacturer’s B2B website in 4 languages. ≈8.6× higher inquiry rate in the first 120 days.
“It felt more like working with a strategic partner than a typical service provider.”
A new WooCommerce store for mattresses and sleep accessories. Order processing is now fully automated.
“Project Yordanov’s team had an incredible combination of creativity, technical expertise, and business understanding.”
Planning, custom design, an online store and SEO for a personal development brand. A fast site where customers buy and book consultations on their own.
“They demonstrated solid knowledge of WordPress architecture.”
A WooCommerce jewellery store, from the Figma design to launch. Bilingual, with checkout, shipping, accounts and admin training.
“Project Yordanov’s personal approach in subsequent communication stood out.”
A minimalist site for the official Kove Motorcycles importer. Approved by the brand’s corporate structure.
“What stood out most was how well they understood our business.”
A WooCommerce store for NFC plates and cards that collect Google reviews, with card payments, cash on delivery and courier shipping. Launched on time and without issues.
“They have a personal touch and are responsive.”
A remodel and migration for a construction materials distributor, with ongoing support and design help. Faster loading and fewer failed orders.
“We can count on Project Yordanov for everything.”
A full redesign of a store for trail and hunting cameras. Orders from the website grew sizably, and the site is faster.
“Everything about Project Yordanov was impressive.”
A new website and store for a chocolate factory. 10% more traffic to the website.
Website redesign
A redesign means rebuilding the parts that drive results: content architecture, user journeys, the technical foundation and speed, so the website works harder for the business.
Visitors understand in seconds what you do and what to do next. More visits turn into inquiries and orders.
The new structure shows Google, ChatGPT and other AI assistants exactly what you offer. More people searching for your services and products find you.
The rankings you’ve built over years stay. Old URLs lead to the new pages, and traffic isn’t lost in the switch.
Clients browse and order just as easily on a phone, tablet or desktop. Fewer of them give up along the way.
Buleko 2000 B2B · Manufacturer · Multilingual website
shop.bvl.bg / illycaffè WooCommerce · Redesign · ERP integrations
“We value not only the new design and structure, but also the attention to SEO, the integrations and the ongoing support.”
Epic Cheat B2C · Premium chocolate · Redesign
85+ brands across Europe and the US
Industrial components
After two websites without results, more than 6× revenue
“They met and exceeded all our expectations.”
Premium chocolate
More than twice the orders with less traffic
“Our concern was whether the website would turn out the way we imagined. We loved absolutely everything. We got a fully functional website with a great design, and a precise, fair approach.”
Mattresses and sleep products
Orders now processed fully automatically
“It felt more like working with a strategic partner than a typical service provider.”
Construction materials
87% more orders in the first year of the new store
“An amazing team that every site will be lucky to have!”
Importer of premium brands
A new platform and 2.4× more orders
“Excellent vision for the final product, fast and high-quality work. Professional in every respect!”
5.0 from 41 client reviews on our site
No unnecessary risk
The most common reason a website stays outdated for years is the fear that a redesign will wipe out the results it already brings. It’s a fair concern. Here’s how we make sure it doesn’t happen.
Your URLs keep working
Before launch, we map every existing URL and set up a redirect for it. Links from Google, emails and other websites lead to the right new page.
Your content is kept or improved
Pages, articles, products and images move to the new website. What brings traffic moves over, and we improve it where it makes sense.
Your rankings are protected
We record rankings and traffic before launch and track them after. The goal is to keep and improve them, and if anything shifts, we act within days.
Your old website is kept
A full copy of the files and database is saved. There’s a way back if it’s ever needed, and it usually isn’t.
Your website stays live the whole time
The new website is built and approved in a separate environment. The switch is a single cutover, with no weeks of “under construction”.
Access and licenses are in your name
Hosting, domain and licenses stay in your accounts. After the redesign, the website is fully yours, and you stay with us because you want to.
Every step of a website redesign with us has been tested in 100+ projects, so we know what to keep and what to improve.
| The usual approach | Project Yordanov | |
|---|---|---|
| Starting point | Start straight with a new design | We start with an analysis of structure, content and SEO |
| URLs and traffic | Change URLs without a plan | We map every URL and set up 301 redirects |
| Content | Rewrite everything from scratch | We keep what brings traffic and improve the rest |
| The old website | Delete it at launch | We keep a full copy and a way back |
| Measure of success | Judge the website by how it looks | We compare inquiries, sales and rankings before and after |
| After launch | Hand over the website and move on | We track indexing and grow the website with you |
No commitment · Every request is reviewed personally
Hear first-hand how the project went and what changed for their business after the new website went live.
Home Infinity In Bulgarian, with English subtitles
“The website was built extremely professionally in terms of speed, optimization and user experience.”
FitBox In Bulgarian, with English subtitles
“Issues are fixed on the spot and the site keeps working.”
Beauty In Bulgarian, with English subtitles
“We had no specific ideas, so we fully trusted Project Yordanov’s experience, and he fully captured the atmosphere and spirit of Beauty.”
How we approach a redesign
Step 1 — 1 week
We analyze the structure, content, user behavior and SEO performance, then set clear goals and a direction for the rebuild.
Step 2 — 2 to 3 weeks
We turn the approved strategy into a new visual and structural concept. We design mobile-first, because mobile traffic leads in most businesses.
Step 3 — 1 to 2 weeks
We plan a controlled migration and optimization, so your current rankings are protected and the website has a better foundation for growth.
Step 4 — 3 to 5 days
We check every feature, page structure and user journey. Our QA process includes 45+ checks.
Step 5 — 1 day
We launch in a controlled way and watch stability, indexing and every system, so no traffic or functionality is lost.
“What stood out most was how well they understood our business. They didn’t just build a website, they thought about how to explain our product clearly to small business owners and how to make ordering simple for them. Their WooCommerce experience showed in how quickly and cleanly everything was set up.”
No commitment · Every request is reviewed personally
In our own words
After 100+ projects and 8+ years, we know a good redesign is about much more than a new look. It improves the structure, the UX and the technical foundation, so the website works better for users and for the business. We follow a clear process, so the result lasts and is easy to build on.
Plamen Yordanov
Managing Director, Project Yordanov
What we improve
What your website will gain depends on what an SEO audit shows. That’s why we describe what changes here, without promising specific numbers for a website we haven’t seen yet.
Types of redesign
When your corporate website looks dated, loads slowly or doesn’t bring in enough inquiries, the redesign has to be a strategic decision, well beyond a visual refresh.
We start by analyzing the structure, content and user behavior, then rebuild the navigation, improve speed and put the SEO fixes in place. The result is a website that works for your business goals.
When the current platform is what’s holding you back, the redesign can grow into a full WordPress website development project on a stable, scalable foundation.
See WordPress Website DevelopmentWhen your online store doesn’t sell enough, is hard to navigate or has a clunky checkout, the redesign has to focus on conversions and buyer behavior.
We start with the product structure, categories, checkout and load speed. Then we improve the architecture, the UX and the SEO, so the store is easier to find and easier to buy from.
When the platform or the way the store was built is the real limit, the redesign can grow into full WooCommerce development on a stable architecture.
See WooCommerce DevelopmentWhen your website is a custom build that has become hard to maintain, slow or limited in features, a visual change is rarely enough.
We review the current architecture, security and scalability. Depending on the state of the project, we recommend restructuring, partial refactoring or a move to a stable WordPress foundation that is easier to manage and grow.
The goal is a system that is faster, more secure and ready for what comes next.
See WordPress MigrationWhat’s included
Everything we do at each stage, from analysis to launch.
To be honest
If you only want new colours on the old structure
If the website plays no part in your sales and marketing
If you want us to start with the design before we understand why the current site isn’t working
If your website matters to your business and you want it to do more for it, let’s talk.
FAQ
Tell us what’s holding your site back, and we’ll tell you where we’d start.
You’ll talk directly with
Plamen Yordanov, Founder
No commitment · Every request is reviewed personally
Or email us hello@projectyordanov.com
It’s time for a redesign when your website no longer supports your business goals. Typical signs are:
A redesign isn’t just a visual refresh. It’s a strategic step when the website has stopped working as a tool for growth.
Yes. If your website is built on a platform such as Wix, Joomla, OpenCart or another system, we can carry out a controlled migration to WordPress while keeping its content, structure and SEO value.
The process includes analyzing the current architecture, transferring the data, building the URL structure correctly and setting up 301 redirects to minimize the risk of losing traffic.
After the migration, we build a more flexible, faster and easier-to-manage version of the site, aligned with your long-term business goals.
All our website redesign projects are built on WordPress. We choose this platform because it offers flexibility, stability and room for long-term growth.
WordPress lets us build a clear structure optimized for SEO, easy administration and scalable features, whether it’s a corporate website or an online store.
We work with custom development and a systematic approach, so the redesign is not just a visual change, but a strategic improvement.
A website redesign isn’t just a visual refresh; it’s a strategic improvement to how the website works for your business.
Through a redesign, we improve:
The result is more relevant traffic, a higher conversion rate and easier content management. The website becomes a working tool for growth, not just an online business card.
Yes. When we redesign a website, we plan the process to keep the content, structure and SEO value of the current site.
We analyze the existing pages in detail and:
Our goal is to minimize the risk of a traffic drop, and in many cases even improve rankings through a better architecture.
When we redesign an online store, we transfer all products, orders, customers, categories and promo codes, keeping the data intact.
The decision depends on the current state of the website and your long-term goals.
In a redesign, we keep what works (content, SEO value and structure) and build on it with an improved look, a better architecture and higher performance. This is the right solution when the site has a foundation but isn’t reaching its full potential.
We build a completely new website when:
In practice, a redesign often involves an almost complete rebuild, but with a controlled SEO migration and the valuable assets preserved.
The best solution is decided after analyzing the current site and the business goals.
During the redesign, we’ll need clear communication about your goals, priorities and vision for the business.
Depending on the project, you may need to:
We take care of the whole organization, from strategic planning and design to development, migration and the final launch.
Our goal is for the process to be structured, clear and as easy as possible for you.
How long a redesign takes depends on the complexity of the project, the volume of content and the technical improvements needed.
In most cases, the process takes 4 to 7 weeks and includes:
For larger projects or online stores with many products, it may take longer, to ensure stability and preserve traffic.
For us, it’s more important that the redesign is done right than done fast.
Our website redesigns don’t start with the look, but with analysis. We work with real data and clear business goals.
Our process includes:
After launch, we track key metrics such as traffic, user behavior and conversions to validate the effect of the redesign.
Our goal isn’t just a prettier website, but a more effective tool for growth.
No commitment · Every request is reviewed personally
We use cookies to make the website work and to understand which parts of it are useful. Choose what to allow; you can change your choice at any time. Privacy policy
Needed for the website to work: your session, language, what you type into a form and this choice. Without them the website can’t serve you, so they don’t require consent.
| Name | Provider | Duration | Purpose |
|---|---|---|---|
py_consent |
This website | 6 months | Stores your cookie choice, so we don’t ask again on every page load. |
pll_language |
This website | 1 year | Remembers the language you chose, so we show you the pages in it. |
wordpress_* |
This website | Session | Keeps you logged in if you have an account. Not set for visitors. |
PHPSESSID |
This website | Session | Ties your requests into one session, for example while you fill in the inquiry form. |
They help us see which pages are read and where people give up, so we can fix them. The data is aggregated; we don’t identify you personally.
| Name | Provider | Duration | Purpose |
|---|---|---|---|
_ga |
2 years | Tells visitors apart so sessions can be counted, without identifying you personally. | |
_ga_* |
2 years | Keeps the session state for the specific GA4 stream. | |
_gid |
24 hours | Tells visitors apart within a single day. | |
_clck, _clsk |
Microsoft Clarity | 1 year / session | Records how you move around the page, so we can see where the interface gets in the way. |
They let us measure which ad led to an inquiry and show ads to people who have already been here. If you decline them, you’ll still see ads, just less relevant ones.
| Name | Provider | Duration | Purpose |
|---|---|---|---|
_fbp |
Meta | 3 months | Links your visit to an ad on Facebook or Instagram. |
IDE, DSID |
up to 1 year | Records whether you saw or clicked an ad before you arrived here. | |
li_fat_id, bcookie, lidc |
1 day to 1 year | Measures how well LinkedIn campaigns perform. |
Gives Google consent to use your data to build audiences and personalize ads. Separate from marketing, because it is a separate decision.
| Name | Provider | Duration | Purpose |
|---|---|---|---|
_gcl_au |
3 months | Links an inquiry to a specific ad and allows audiences to be built. |
