Professional services
Security you can feel but not see: a trilingual, SEO-based website for a security agency in Nice
Artanes International Protect
87.2% more orders and 4.5 positions higher in Google after the new store
A new online store for a construction materials distributor: a multi-level SEO structure, a quantity calculator, an interactive wall with its layers and B2B features.
12,3 → 7,8 average position in Google
About the project
A new online store for Silico, a distributor with about 15 years of experience in supplies for insulated glass units, adhesives, sealants, coatings and building systems.
A structure based on search demand, a quantity calculator, an interactive wall with its layers and features for business customers.
The challenge
Technical products on a site that was hard to use
Orders through the website were irregular. The site looked outdated and was hard to navigate and maintain, and over time it had collected plugins that nobody managed systematically.
Silico’s products are technical: the buyer needs to understand where a material is used and how much of it they need. Business customers also have their own requirements: prices without VAT, an invoice and documents with the order.
The goal A well-organized store that is easy to manage and helps both professionals and end buyers choose the right materials and order online
Our approach
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Step 1: SEO research of the sector
The keywords and audience behavior in the construction sector.
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Step 2: A multi-level structure
Categories detailed enough for every product line and clear enough to guide the buyer, with a mega menu down to the deepest level on desktop and mobile.
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Step 3: New design of all key screens
Home page, categories, product pages, cart and checkout in a new visual style.
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Step 4: Tools for the technical products
A quantity calculator, an interactive wall with its layers and tabs with technical information on the product pages.
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Step 5: Migration and integrations
Transfer of all data, over 1,200 redirects with our own tool, payments, Econt, Mailchimp and GA4.
Key solutions
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Quantity calculator
The buyer picks a category and product, enters the area, thickness and other parameters, and the calculator works out the quantity needed using set formulas. It also works directly on the product page, as part of a custom plugin.
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Interactive wall with its layers
For a key product system, the buyer clicks a layer of the wall, sees which product is used there and goes straight to its product page.
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A mega menu down to the deepest level
The category structure has several levels, and the menu reaches each of them on both desktop and mobile.
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Features for business customers
Prices with and without VAT, purchases with an invoice and automatic sending of a delivery note.
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Payment and delivery
Stripe, Google Pay, Apple Pay, cash on delivery and bank transfer, plus delivery with Econt.
Before and after
A walk through the site
The results
Almost twice as many orders
- valid orders
- +87,2%
- average position in Google
- 12,3 → 7,8
- 4.5 positions higher
- months with more orders than a year earlier
- 12 of 13
- clicks from Google
- +3,8%
How it was measured
Period: August 14, 2025 to August 13, 2026 vs. August 14, 2024 to August 13, 2025
Source: WooCommerce for orders (for the period before launch: monthly summaries from the client); Google Search Console for clicks and position
We show only the number of orders: the revenue data is incomplete, so we draw no conclusions about the financial result. The growth came after the new store and the maintenance and SEO work that followed; we do not claim it was caused by the redesign alone.
What the client says
Verified review
“The team has entirely changed our website in a user-friendly and nice way. We’ve also seen fewer technical errors and website interruptions, improved checkout stability and fewer failed orders. They have a personal touch and are responsive.”
Technology and what comes next
Technology and integrations
- WordPress
- WooCommerce
- Woodmart
- Custom plugin
- Econt
- Stripe
- Mailchimp
- GA4
- Cloudflare
What comes next
We continue with maintenance and development of the store, with regular progress reports.
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