Food and beverages
A website in 2 languages for the first AVPN-certified Neapolitan pizzeria in Bulgaria
Pizzeria Spaccanapoli
2.37 times more orders in the 8 months after the new Tartufi.bg store
Technical rebuild and migration of the Tartufi.bg truffle store: a new WooCommerce foundation, quantity discounts, recipes linked to products and a Black Friday page.
+81,5% website visits
About the project
A new WooCommerce store for Tartufi.bg, the official representative of the Italian brand Tartufi Jimmy in Bulgaria.
A technical foundation that does not depend on dozens of plugins, quantity discounts, recipes linked to the products, and a store ready for Black Friday and Christmas.
The challenge
A working store the brand had outgrown
Tartufi.bg was already selling truffles and gourmet products and had thousands of satisfied customers. As the business grew, the store again became hard to maintain: the various customer-facing features depended on many plugins, and that made the system unpredictable exactly when the load was highest.
The new platform had to load faster, offer better shopping and checkout on mobile, present the brand at a premium level and hold up during Black Friday and Christmas, without going back to patching things with more plugins.
The goal A fast, stable and easy-to-manage WooCommerce platform that handles seasonal campaigns and a growing volume of orders
Our approach
-
Step 1: Technical input on the design
An external design partner created the UX/UI, and we contributed technical and ecommerce guidance before taking over the build.
-
Step 2: A new technical foundation
We replaced the dependence on many plugins with a maintainable WooCommerce architecture and custom development where sales require it.
-
Step 3: Custom features
Quantity discounts, a recipe template, management of reviews and statistics, and a Black Friday page.
-
Step 4: Migrating a live store
Products, orders, users, promo codes, posts and media files, plus more than 1,000 automatic redirects with our own tool.
-
Step 5: Integrations, testing and launch
Speedy, Econt, Stripe, cash on delivery, bank transfer and GA4, tested before launch and maintained after it.
Key solutions
-
Quantity discounts
The discount tiers show in the categories and on the product pages, in a popup and in an ordered list, so the buyer sees right away that more units cost less.
-
Recipes that lead to the products
A custom recipe template built with ACF: visually ordered steps, related products to add to the cart and automatic internal links.
-
Reviews and statistics without a developer
The latest reviews are shown automatically, and the client manages the key statistics, the reviews and the products in the main sections from the admin.
-
Black Friday page
A themed page in the brand's style, focused on the best discounts and promotions for the seasonal campaign.
Before and after
A walk through the site
The results
A platform that handles more orders
- paid orders
- +136,7%
- orders from January to July, outside the Christmas season
- +215,6%
- website visits
- +81,5%
- purchases tracked in GA4
- +101,9%
How it was measured
Period: December 1, 2025 to July 31, 2026 compared with December 1, 2024 to July 31, 2025
Source: WooCommerce for orders (by payment date, excluding pending, cancelled and failed orders); GA4 for visits and purchases
Paid social ads are the largest source of additional visits and purchases, and we have no data on the ad budget. That is why we present a platform that handles a significantly larger volume of orders, not an effect of the new store alone. Purchases in GA4 are tracked events, not unique orders.
What the client says
“Excellent vision for the final product, fast and high-quality work. Professional in every respect!”
Technology and what comes next
Technology and integrations
- WordPress
- WooCommerce
- ACF
- Speedy
- Econt
- Stripe
- GA4
What comes next
We continue with support and preparing the store for the next campaigns.
Other case studies
-
-
Food and beverages
-
Food and beverages
