Home, furniture and appliances
Wacaco store redesign: 87 products and migration of 1,500+ URLs
Redesign of the online store of Wacaco's official representative for Bulgaria: portable espresso makers with interactive product pages, migration of 1,500+ URLs and ongoing SEO.
No commitment · Every request is reviewed personally
About the project
Redesign of the store of Wacaco for Bulgaria, a brand of portable espresso makers that make espresso anywhere.
87 products across five machine series, accessories and coffee, with product pages that show how each machine works, and SEO that continues after launch.
The challenge
A product people need to see in action
A portable espresso maker is a new product for most buyers. Before they order, they want to understand how espresso is made without electricity, which series is right for them and which accessories they need. The old website did not answer these questions clearly enough.
The store also had an established history in Google: more than 1,500 URLs that had to be carried over in the redesign.
The goal A store that explains the machines clearly, makes choosing between the series easier and keeps the established URLs
Our approach
-
Step 1: Structure by series
The machines are organized into five series (Minipresso, Nanopresso, Picopresso, Pipamoka and Pixapresso), separate from accessories and coffee.
-
Step 2: Design and product pages
A design entirely our own, with an interactive presentation of each machine and answers to questions about payment, shipping and returns.
-
Step 3: Integrations
Payment methods, Speedy and Econt, quick order and stock tracking.
-
Step 4: URL migration
An automated solution that carried over more than 1,500 old URLs to the new structure.
-
Step 5: SEO after launch
On-page SEO, content and link building as part of ongoing support.
Key solutions
-
The machine shown in action
Interactive elements on the product page show how each machine works, instead of only describing it.
-
Everything for the decision in one place
Payment methods, shipping, return terms and the store's advantages are on the product page, next to the buy button.
-
Choosing by series
The buyer compares the series and quickly gets to the machine and accessories they need.
-
A review for a promo code
Buyers get a promo code when they leave a review, which brings them back to the store for their next purchase.
A walk through the site
What Wacaco got
- The machines are clear from the product page, before purchase
- 87 products organized by series, accessories and coffee
- More than 1,500 old URLs carried over to the new structure
- Support and SEO that continue after launch
What the client says
“Excellent vision for the final product, fast and high-quality work. Professional in every respect!”
Technology and what comes next
Technology and integrations
- WordPress
- WooCommerce
- Speedy
- Econt
- GA4
Other case studies
-
-
Home, furniture and appliances
-
Home, furniture and appliances
