Home, furniture and appliances
2.9 times more revenue from organic search after the redesign and optimization of the store
Redesign and migration of the official Ariete online store for Bulgaria: a structure based on buyer behavior, Speedy and Econt integrations and SEO that continues after launch.
+142% purchases from organic search
About the project
A new WooCommerce store for the official representative of Ariete in Bulgaria, a kitchen appliance brand with a retro design inspired by Italian tradition.
A structure based on the behavior of real buyers, migration of over 3,000 URLs and SEO that continues after launch.
The challenge
An established store that was holding back sales
Ariete sells kitchen appliances with a retro design inspired by Italian tradition, and the store had to present the products at that level. The old site limited sales, the brand’s presentation and shopping on mobile devices, and traffic from ads brought in less than it could.
The migration also carried a risk: over 3,000 URLs with an established history in Google that had to be preserved.
The goal Clearer, easier shopping, a migration without lost URLs and a foundation for ongoing SEO and marketing optimization
Our approach
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Step 1: Behavior analysis
A Hotjar analysis of how buyers used the old store and where shopping became difficult.
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Step 2: Structure and wireframes
A new structure and wireframes of the key pages before the design, based on the data from the analysis.
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Step 3: Design and development
Design in the brand's retro style, graphic design and WooCommerce development of the path from product to order, adapted for all devices.
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Step 4: Migration of over 3,000 URLs
Automated redirects of the old URLs, full tracking with GA4 and technical SEO.
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Step 5: SEO and optimization after launch
On-page SEO, content and link building, plus ongoing store improvements as part of the maintenance.
Key solutions
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Product pages that answer the questions
Every product page shows the payment and delivery methods, the store's benefits and a detailed product presentation with interactive elements.
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Quick order and stock
Quick order for buyers who know what they want, and stock tracking for the products.
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Payment and delivery with Speedy and Econt
Integrations with the payment methods and with both couriers, for easier shopping right up to the last step.
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Reviews that lead to new orders
A system for collecting reviews from buyers, with a promo code that encourages the next purchase.
Before and after
A walk through the site
The results
Growth in the organic channel
- revenue from purchases from organic search
- +186%
- purchases from organic search
- +142%
- organic sessions
- +149%
- clicks from Google
- +164%
How it was measured
Period: May 1 to July 31, 2026 vs. the same period in 2025
Source: GA4 (Organic Search channel) and Google Search Console
The measurement is almost two years after launch and covers a store that keeps evolving: the results include the ongoing SEO, marketing activities and improvements made by the client. That is why we do not attribute them to the original redesign alone.
What the client says
“Excellent vision for the final product, fast and high-quality work. Professional in every respect!”
Technology and what comes next
Technology and integrations
- WordPress
- WooCommerce
- GA4
- Econt
- Google Search Console
- Hotjar
- Speedy
What comes next
We continue with maintenance, SEO and improvements to the store.
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Home, furniture and appliances
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Home, furniture and appliances
