Manufacturing and industry
About 8.6 times the inquiry rate with a new website in four languages
A new WordPress company website for a Bulgarian manufacturer of laundry and cleaning products: SEO research for four languages, an inquiry cart for B2B customers and a migration off a platform that was no longer supported.
59 inquiries in the first 120 days
About the project
A new WordPress company website for a Bulgarian manufacturer of laundry and cleaning products with more than 25 years of experience.
Separate SEO research for four languages, an inquiry cart for B2B customers and a migration off a platform that was no longer supported.
The challenge
A manufacturer with international customers and an unsupported website
The old website was built on a custom platform that was no longer supported. Adding a new product took far too long, bigger changes were practically impossible, and the mobile experience was not good enough.
The design did not reflect the company’s real standing: more than 25 years of experience and ISO 9001:2015 and ISO 22716 (GMP) certifications. Its customers are B2B, HoReCa and Private Label partners in several markets, yet the website struggled to reach them outside Bulgaria and offered no way to ask about several products at once.
In the 105 days before launch, the website received 6 inquiries (according to the client).
The goal A website where buyers from four markets find the right products and send a structured inquiry
Our approach
-
Step 1: SEO research for each market
Separate keyword research in Bulgarian, English, Greek and Russian, because search demand and competition differ from market to market.
-
Step 2: Catalog structure
Categories and the Domino, Elvi, Bene and Bene Prof brands, organized according to the research, with separate paths for B2B, HoReCa and Private Label customers.
-
Step 3: Design for every page
A custom design, also built for mobile, that shows the company's experience and certifications.
-
Step 4: Migration without lost URLs
We moved over the products, information sheets and technical data sheets and set up more than 1,000 redirects from the old URLs.
-
Step 5: Technical SEO and monitoring
robots.txt, sitemap.xml and llms.txt, Google Search Console verification, GA4 and post-launch monitoring, so inquiries and visibility can be tracked in all four languages.
Key decisions
-
An inquiry cart instead of checkout
Business customers pick several products and send a single inquiry. The sales team receives every product the customer is interested in at once.
-
A dedicated Private Label page
Private label manufacturing is one of the company's core activities, so we built a separate page for it, aimed at partners looking for a manufacturer for their own brand.
-
Technical sheets for business customers
The product information and technical sheets can be downloaded after registration: in one place for hotels, restaurants, cleaning companies and industrial customers.
-
Search for a large catalog
An intuitive search that makes it easier to navigate the product catalog.
-
An admin the team runs on its own
We adapted the admin panel so the client's team adds products, categories and content on its own.
Before and after
A walk through the site
The results
More inquiries, including from the foreign-language versions
- higher inquiry rate
- ≈8,6×
- 6 in 105 days → 59 in 120 days
- inquiries in the first 120 days
- 59
- of inquiries came from the foreign-language versions
- 13,6%
- 8 of 59 (5 in English, 3 in Greek)
- inquiries per month on average
- ≈15
- ≈1,7 → ≈15
How it was measured
Period: The first 120 days after launch (April 16, 2026) compared with the closest available 105-day period before it
What the client says
Verified review
“They were extremely organized and worked strictly according to the schedule. They were great young people whose results spoke more than words. Most people offering website solutions always promise great things, then start procrastinating and finding excuses. In contrast, Project Yordanov worked and delivered results.”
Technology and what comes next
Technology and integrations
- WordPress
- WooCommerce
- WPML
- RankMath
- GA4
- Google Search Console
- Redis Object Cache
What comes next
We maintain the website and track inquiries and visibility for all four language versions.
Other case studies
-
-
Professional services
Security you can feel but not see: a trilingual, SEO-based website for a security agency in Nice
Artanes International Protect
-
Home, furniture and appliances
