Manufacturing and industry
More than 6 times higher revenue after a new B2B catalog with 700,000+ codes
A new B2B website for an importer of industrial parts: an SEO structure by brands and codes, a catalog of over 700,000 product codes, AJAX search and an inquiry cart.
About the project
A new B2B website for an importer of industrial parts, after two previous websites that brought not a single inquiry.
An SEO structure by brands, categories and product codes, a custom catalog of over 700,000 codes, fast search and an inquiry cart.
The challenge
Two websites and not a single inquiry
Before us, the company had invested in two websites over roughly 12 to 18 months. According to the client, they brought no inquiries, did not rank in search engines and did not show the real scale of the business: a catalog of hundreds of thousands of product codes from leading manufacturers.
Industrial buyers search by brand and by exact code. A website that does not take them to the right code gives them no reason to send an inquiry.
The goal A website that shows the scale of the catalog, helps buyers assess the supplier and shortens the path to an inquiry
Our approach
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Step 1: SEO research of the sector
How industrial buyers search for specific brands and product codes, for example Siemens, ABA and Samsung.
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Step 2: Structure by brands, categories and codes
Structure, optimized URLs and meta data for all page types: manufacturers, categories and product codes.
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Step 3: Corporate design
A design that positions the company as a reliable partner in the industrial sector, with multilingual content for Bulgarian and international partners.
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Step 4: Catalog and search
A custom catalog system for over 700,000 codes and an AJAX search engine designed for that volume.
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Step 5: Path to an inquiry
An inquiry cart, an automatic email reply and GA4 tracking.
Key solutions
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A catalog of over 700,000 codes
A custom catalog system that shows the real scale of the business instead of a few sample products.
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Search designed for 700,000 codes
The search starts once the code has been entered, with a loading animation, so the buyer quickly gets to the exact result.
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Inquiry cart
The buyer adds several codes and sends one combined inquiry. Every inquiry gets an automatic email reply with personalized information.
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Manufacturer pages
Logo, description, number of available codes and related categories for each manufacturer.
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Product pages for technical buyers
Code, category, technical data and frequently asked questions for each product.
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A back end the team manages itself
The client adds manufacturers, codes and categories and tracks inquiries through a simplified interface.
A walk through the site
The results
What the client reports
- higher revenue compared with the period with the previous websites (client’s estimate)
- 6×+
- of the growth is due to the new website, according to the Managing Director (client’s estimate)
- 50%+
- of new email inquiries come after a visit to the website (client’s estimate)
- 60-70%
- product codes in the catalog
- 700 000+
How it was measured
Period: After the launch in September 2025 compared with the period with the previous two websites
Source: Data and estimate from the Managing Director of GT Supply
The financial results were shared by the client and have not been independently audited: we have no access to accounting data or a comparable analytics export. The Managing Director estimates that at least half of the growth is due to the trust and international credibility the new website provides; the rest comes from other factors in the business.
What the client says
“Before working with Project Yordanov, we had already had a website built twice, but without results. We didn't get a single inquiry, we didn't rank in search engines and the website brought no value at all. … The new website is on a completely different level: professional design, a very well-organized structure and content.”
Technology and what comes next
Technology and integrations
- WordPress
- GA4
- Custom catalog
- AJAX search
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