Home, furniture and appliances
A mattress store with 7 categories, interactive layers and model comparison
A new WooCommerce store for Nevo, a Bulgarian premium mattress brand: interactive layer sections, model comparison, SEO structure and automated order processing.
No commitment · Every request is reviewed personally
About the project
An online store built from scratch for Nevo, a family-owned Bulgarian premium mattress brand.
Mattresses for adults and children, orthopedic mattresses and toppers, pillows and duvets, presented with interactive layers, comparisons and firmness levels, on an SEO structure designed from the very start.
The challenge
A product that is hard to show online
A mattress is a purchase people want to feel before they make it. An online buyer cannot lie down on it, so they need to understand from the screen what is inside, how firm it is and how it differs from other models.
Nevo was starting its online store from scratch, with products that have many parameters: layers, firmness levels, sizes and technical specifications. The team needed to manage them easily, and orders had to be processed without manual work.
The goal A store that explains the mattresses convincingly, has a solid SEO foundation and runs automatically from order to delivery
Our approach
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Step 1: SEO research
Keywords, competitors and the way people search for mattresses online.
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Step 2: Category structure
Seven categories organized around search demand, plus metadata, structured data and technical optimization.
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Step 3: UX/UI design
Fully our own design: emotional, clean and minimalist, with interactive elements for a product that is hard to show online.
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Step 4: An admin for many parameters
Specifications, layers, firmness levels, sizes, galleries and marketing blocks that the team manages on its own.
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Step 5: Payments, delivery and marketing
Speedy, Econt, TBI Pay, Stripe, Google Pay, Apple Pay, bank transfer and cash on delivery, plus Meta Pixel with server-side tracking, GA4 and Google Tag Manager.
Key solutions
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Interactive mattress layers
Buyers see which layers each mattress is made of and what each one does.
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Model and firmness comparison
A visual comparison with other models and clear firmness levels, so buyers can choose the right mattress.
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A product page that builds trust
Technical parameters, benefits for each model, tabbed descriptions and a block with reviews from real buyers.
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Search, favorites and comparison
Search with autocomplete suggestions, a favorites list and product comparison.
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Reviews after every order
A system that collects reviews from buyers after they place an order.
A walk through the site
A store that runs itself
- Payments, confirmations and order statuses are automated
- Prices, stock and pages are managed from one place
- Products are explained with layers, comparisons and firmness levels
- SEO structure and tracking ready for marketing campaigns
What the client says
Verified review
“It felt more like working with a strategic partner than a typical service provider. Communication was clear and timely throughout the process, with regular updates on progress and next steps. Order processing became fully automated through WooCommerce, including payments, confirmations, and status updates, which eliminated manual steps and reduced the risk of errors.”
Technology and what comes next
Technology and integrations
- WordPress
- WooCommerce
- Speedy
- Econt
- TBI Pay
- Stripe
- Meta Pixel and CAPI
- GA4
- Google Tag Manager
What comes next
We have maintained the store since September 2025 and are developing it together with the brand.
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